BRIEF
Develop brand visual identity to feel more modern, and make the visual identity more recognizable as a Digilock asset.
SOLUTION
Design a lettermark logo that has a rounded "techy" feel that is on trend today, but is bold and will stand the test of time. Leverage this new lettermark as a design motif that can be used in assets across channels to make all marketing collateral more cohesive, and over time easily recognizable and synonymous with the brand of Digilock. Eliminate the segmented typographical treatment of the current "D" in the brand wordmark, and slightly round the corners. Develop different lockups of the lettermark logo with the new wordmark that are versatile for whatever use-case. Integrate more gradients to add dimensionality and modernization. Mockup the revised visual identity with internal and external facing assets to pitch to leadership.
RESULT
Brand feels more modern, and reflects the position as an industry leader in digital lock solutions. The new D lettermark can be used as a design motif across consumer-facing collateral to make it easily identifiable to the brand of Digilock.
