BRIEF
Create organic and paid social video content promoting the Vionic Uptown Loafer as the perfect summer travel shoe.
SOLUTION
Led campaign, directing creative team members to utilize video footage from seasonal photo shoot and social media influencers (reto create short form video content to be used in both paid and organic social channels. The approach was to present a series of videos that were all stylistically different to both cast a wide net and test performance insights.
RESULT
Campaign led to continued awareness of one of Vionic's best-selling shoes, increasing social engagement and leading to eCommerce conversions. Gained insights on which video styles performed best to inform future video content.
